NFT Collective Behind Moonbirds Raises $50M in Round Led by Andreessen Horowitz
Web3 startup and NFT collective Proof has raised $50 million in Series A funding despite the overall sour market conditions. Led by Andreessen Horowitz, the funding round saw participation from some major VC firms, including Seven Seven Six, Flamingo DAO, Collab + Currency, SV Angel, and more.
What is Proof? And Why Moonbirds Was a Massive Success?
Spearheaded by tech entrepreneur Kevin Rose, PROOF Collective is a private members-only collective of 1,000 dedicated NFT collectors and artists. The collective is a subsidiary of the larger Proof brand that broke out into the NFT scene in early 2022 with the launch of its first NFT collection called Moonbirds.
Moonbirds is a collection of 10,000 utility-enabled PFPs (profile pictures), each with randomly distributed features. In mid-April, the Proof collective released 7,875 of the PFPs for sale via an allowlist, which was formed via a raffle process.
The NFTs went for sale for an initial mint price of 2.5 ETH. However, shortly after its launch, the collection’s floor price surged to around 20 ETH. As of now, the floor price of the collection stands at ETH 16, according to NFT data aggregator CryptoSlam.
A huge part of the collection’s success is attributed to its utility. According to Martin Hyu, a member of the exclusive collective, each of the 10,000 NFTs would act as a key to “dedicated channels (known as Parliament channels) inside the private Proof discord.”
Furthermore, Moonbirds NFT holders will be granted exclusive access to Moonbird-related drops, so-called Parliament meetups, events in real life, and upcoming PROOF projects, Hyu said, adding that it will also enable holders to enter the PROOF metaverse called “Project Highrise.”
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Proof Raises $50M in Funding Round
Following its huge success with Moonbirds, Proof has raised $50 million in a Series A funding round as it prepares for the launch of its latest NFT collection. The company revealed the news during a live-streamed community event on Tuesday, and also shared more details about its upcoming products.
Proof mentioned that by the end of the year, it plans to add support for its CC0 (Creative Commons) collections. The collective announced the adoption of CC0 for Moonbirds and Oddities in early August, and said “freeing IP can lead to new creative endeavors and bring more attention to [NFT projects over time].”
Moreover, the forthcoming Moonbirds DAO will take charge of “granting trademark rights and deploying capital to projects that further the Moonbirds mission,” the company said in the press release.
Lastly, the collective announced Moonbirds will move to be fully on-chain in a bid to ensure NFT artwork is embedded in smart contracts and won’t need to rely on off-chain storage. PROOF also detailed its upcoming collection. Called Moonbird Mythics, the collection will be consisted of 20,000 PFP NFTs expected to launch in early 2023.
Notably, the funding round saw participation from several VC firms despite the bad market conditions, including the VC firm of Reddit co-founder Alexis Ohanian Seven Seven Six, Flamingo DAO, Collab + Currency, SV Angel, and more. As reported, Seven Seven Six launched a $177.6 million fund to invest in cryptocurrencies in late August. Meta also recently forayed into the NFT space by rolling out support on Facebook and Instagram.
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