Nike Gets a $115 Price Target as NikeSkims Set to Boost Women’s Activewear Market Reach

Nike Inc. (NYSE: NKE) has recently undergone a significant evaluation by Jefferies, which upgraded the company’s stock rating from Hold to Buy, setting a new price target at $115. This upgrade reflects Jefferies’ confidence in Nike’s management and its potential for market expansion.

Analyst Randal Konik pointed out Nike’s strategic initiatives aimed at overcoming internal challenges and enhancing its competitive standing. With a strong financial footing, highlighted by a market capitalization of $112.7 billion and a P/E ratio of 23.4x, Nike is poised for a projected recovery in margins and earnings per share by the fiscal year 2027.

The company is also engaging in new ventures, such as a collaboration with Kim Kardashian’s Skims, to launch a women’s activewear line, anticipated for spring 2025.

NKE Stock Price Action Shows a Firm in Recovery

Nike’s strategic decisions are driving its positive outlook, as evidenced by Jefferies’ recent upgrade. The analyst community holds varied opinions, with Truist Securities, UBS, and Williams Trading providing mixed ratings. However, Jefferies’ optimism is rooted in Nike’s efforts to address operational challenges and capitalize on growth opportunities.

The company’s announcement of a quarterly cash dividend of $0.40 per share, payable on April 1, 2025, further underscores its commitment to shareholder value. The upcoming NikeSkims collaboration represents an innovative approach to expand its market reach and tap into the lucrative women’s activewear segment, leveraging Kim Kardashian’s influential brand.

Nike’s stock has shown notable movement in recent weeks, reflecting market reactions to corporate developments and analyst evaluations. On February 24, 2025, the stock opened at $78.88 and reached a current price of $80.20, with a day’s high of $80.88.

This marks a recovery from its 52-week low of $68.62, although it remains below the 52-week high of $106.10. The company’s market capitalization has increased to $118.63 billion, with a dividend yield of 2.09%. Analysts have set a high target price of $120.00 and a low of $49.00, with a mean target price of $85.89, indicating varied expectations for future performance.

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Nike’s Stock Remains Volatile

Examining the recent trading activity, Nike’s stock has experienced fluctuations, with notable dips and recoveries. In late January, the stock opened at $73.44 and closed at $75.58, displaying an upward trend. However, February saw some volatility, with a sharp decline on February 7, closing at $68.68, before gradually recovering to $80.20 by February 24. This period of fluctuation also reflects broader market conditions and investor sentiment.

Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.