Hasbro Stock Jumps After Landing Global Harry Potter Toy Licensing Deal

Hasbro, Inc. (NASDAQ: HAS) saw its stock surge over 6% today, trading at $103.19 as of 9:38 AM EST, following the announcement of a landmark multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products. The deal, announced on February 10, 2026, makes Hasbro the global primary toy licensee for the Harry Potter franchise beginning in 2027.

The partnership comes at an opportune moment as the Harry Potter universe celebrates the 25th anniversary of the first film and prepares for the launch of a new HBO Original series in 2027.

Inside Hasbro’s Global Harry Potter Licensing Deal

Under the multi-year agreement starting in 2027, Hasbro will develop a comprehensive range of Harry Potter-themed products inspired by both the original films and the upcoming HBO Original series.

The product lineup will include dolls, role play items, action figures, collectibles, interactive plush, and board games, with additional offerings to be revealed later this year.

Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro, stated that “The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans.”

The timing of the partnership coincides with the debut of the HBO Original HARRY POTTER series, scheduled for 2027 on HBO and HBO Max. The series will star Dominic McLaughlin as Harry Potter, Arabella Stanton as Hermione Granger, and Alastair Stout as Ron Weasley, alongside veteran actors including John Lithgow as Albus Dumbledore and Janet McTeer as Minerva McGonagall.

Robert Oberschelp, President of Warner Bros. Discovery Global Consumer Products, noted that the agreement arrives as the franchise continues to expand its magical legacy, powered by one of the most passionate fan communities in entertainment history.

Join our Telegram group and never miss a breaking digital asset story.

Hasbro Shares Rally on Franchise Expansion News

Hasbro’s stock has demonstrated remarkable momentum, with shares trading at $103.19, up $6.43 or 6.65% from the previous close of $96.76. The stock is now trading near its 52-week high of $100.40, having gained an impressive 69.37% over the past year and 27.14% in the last six months.

The company’s market capitalization stands at $13.985 billion, with analysts maintaining a generally positive outlook on the stock.

The Harry Potter licensing deal adds significant value to Hasbro’s already impressive portfolio of franchise properties, which includes Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, and Play-Doh.

The announcement came alongside strong fourth-quarter 2025 results, with the company reporting a 31% revenue increase to $1.45 billion and earnings per share of $1.51, substantially beating the estimated $0.95.

With strong gross profit margins of 64.25% and liquid assets exceeding short-term obligations, Hasbro appears well-positioned to capitalize on this strategic partnership with one of entertainment’s most enduring franchises.

Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.