SOUN Stock Surges After Expanding Partnership With Apivia Courtage

SoundHound AI, Inc. (NASDAQ: SOUN) experienced significant upward momentum on October 8, 2025, following the announcement of an expanded partnership with Apivia Courtage, part of AEMA Group, one of the world’s largest mutual and cooperative insurers. The collaboration will deploy SoundHound’s Amelia 7 AI agent platform across Apivia Courtage’s contact centers as part of the insurer’s digital transformation strategy. As of 11:31 AM EDT, SOUN stock was trading at $19.30, up $1.10 or 6.07% from the previous close of $18.20, reflecting strong investor enthusiasm for the company’s agentic AI capabilities and expanding enterprise footprint in the insurance sector.

AI Upgrade Marks Next Step in Longstanding Partnership

The partnership between SoundHound AI and Apivia Courtage began in 2023 and has already demonstrated measurable success, with the initial deployment of SoundHound’s Amelia platform driving a 20% productivity increase at the insurer’s contact center. The AI agents have handled thousands of calls related to medical expense reimbursement and insurance guarantee level inquiries, allowing Apivia Courtage to redirect human staff toward higher-value interactions with brokers and clients. This proven track record provided the foundation for the expanded deployment of the more advanced Amelia 7 platform.

Amelia 7 represents one of the first truly agentic AI platforms on the market, featuring advanced capabilities that enable AI agents to reason, act, and perform complex tasks based on multiple customer intents. The platform will allow Apivia Courtage customers to seamlessly self-serve without needing to escalate to human agents. Key features include verifying customer identity using one-time passwords, answering contract-related questions, updating personal information such as addresses or phone numbers, calculating the financial impact of insurance contract updates, and sending quotes or scheduling meetings with human advisors.

Emmanuelle Nguyen, CEO of Apivia Courtage, emphasized the dual benefit of the deployment, stating that the Amelia 7 Agentic AI platform ensures clients have seamless and innovative experiences while empowering teams to focus on their expertise and create added value. Apivia Courtage is pioneering the use of this technology in the insurance industry and showcased the pilot demo to delegates at Reavie in Cannes, France, between October 8-10, 2025. The company conducted a thorough evaluation of SoundHound’s agentic AI using strict benchmarks to ensure robustness before concluding it was ready for customer-facing deployment.

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SOUN Shares Extend Rally as Analysts Eye AI Market Expansion

Following the announcement, SoundHound AI stock demonstrated strong momentum, trading at $19.30 as of mid-morning on October 8, 2025, representing a 6.07% gain for the day. The stock has shown remarkable long-term performance, with a one-year return of 312.21% and a three-year return of 464.08%, significantly outpacing the S&P 500’s returns of 17.29% and 85.33% respectively over the same periods. However, year-to-date performance showed SOUN down 2.77% compared to the S&P 500’s 14.68% gain, indicating some recent volatility despite the longer-term growth trajectory.

The company’s market capitalization stood at approximately $7.868 billion, with a 52-week trading range between $4.56 and $24.98. SoundHound AI has demonstrated impressive revenue growth, with 137% year-over-year growth according to recent financial data, though the company remains unprofitable with a profit margin of -171.28% and diluted EPS of -$0.68. The company’s price-to-sales ratio of 53.06 reflects high investor expectations for future growth, while its strong current ratio of 4.84 and total cash of $230.34 million provide financial flexibility to support expansion initiatives.

Analyst sentiment remains generally positive, with firms like DA Davidson raising their price target to $17 from $15 while maintaining a Buy rating. The average analyst price target stands at $15.56, below the current trading price of $19.30, suggesting some analysts view the stock as richly valued. The company has been recognized by IDC as a leader in conversational AI, further validating its competitive position in the rapidly growing enterprise AI market alongside recent partnerships with Red Lobster for AI-powered phone ordering and Primary Health Solutions for healthcare patient engagement.

Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.