Kohl’s Corporation Stock Soars as Insiders Buy, Profit Forecast Raised

Kohl’s Corporation (NYSE: KSS) delivered a surprising earnings beat for the second quarter of 2025, sending shares soaring over 23% in Wednesday trading. The department store retailer reported adjusted earnings per share of 56 cents, nearly doubling analyst expectations of 29 cents, while quarterly sales of $3.546 billion topped Street estimates despite a 5.1% year-over-year decline. The strong performance prompted management to raise its full-year profit outlook and comes as major institutional investors like Charles Schwab and Invesco significantly increased their stakes in the company.

Kohl’s Q2 Earnings Performance Exceeds All Expectations

Kohl’s second quarter results represented a dramatic turnaround for the struggling retailer, with adjusted earnings of 56 cents per share crushing consensus estimates by 93%. The company’s revenue of $3.546 billion, while down 5.1% from the prior year, still exceeded analyst forecasts of $3.310 billion. Comparable sales declined 4.2%, showing improvement from previous quarters as the company’s strategic initiatives began gaining traction.

The retailer completed its full-chain rollout of Sephora at Kohl’s in Spring 2025, positioning the company to deliver a $2 billion beauty business. Additionally, Kohl’s expanded impulse queue lines to over 300 stores in the quarter, with the impulse category driving a 30% sales increase and boosting units per transaction. Gross margin expanded 28 basis points to 39.9% as a percentage of net sales, while adjusted operating margin reached 4.6% despite ongoing challenges in the retail sector.

The company also benefited from a $129 million gain from a credit card interchange fee lawsuit settlement, providing an additional boost to quarterly results. CEO Michael Bender noted that the company successfully expanded gross margins, reduced inventory levels, and lowered expenses, contributing to the solid earnings performance that surprised Wall Street analysts.

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KSS Stock Surge Reflects Improved Outlook and Institutional Interest

Kohl’s shares traded at $16.11 as of Wednesday morning, representing a 23.58% surge from the previous close of $13.04. The stock’s dramatic move reflected both the earnings surprise and management’s decision to raise full-year guidance, with fiscal 2025 adjusted earnings per share now expected between 50 cents and 80 cents compared to the previous estimate of 45 cents. Sales guidance was also lifted to a range of $14.460 billion to $14.620 billion from the prior range of $14.308 billion to $14.616 billion.

Institutional investors have been increasing their positions ahead of this turnaround, with Charles Schwab Investment Management raising its stake by 11.1% to own 1.97 million shares worth $16.1 million. Meanwhile, Invesco boosted its holdings by 29.7% to 2.97 million shares valued at $24.3 million, representing approximately 2.67% of the company. The significant institutional buying suggests confidence in the retailer’s strategic direction and potential for continued improvement.

The stock’s volatility remains elevated with a 52-week range of $6.04 to $21.39, reflecting the challenges facing traditional department stores. However, with a market capitalization of $1.46 billion and trading at a P/E ratio of 14.78, Kohl’s appears attractively valued as it executes its turnaround strategy. The company maintains a dividend yield of 3.83% with a quarterly payment of $0.125 per share, providing income to investors during the transformation period.

Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.