Investing > How to Invest in Stocks

How to Invest in Stocks

Investing in stocks seems daunting at first — but this guide makes it simple.

Reviewed by
Updated January 04, 2024

All reviews, research, news and assessments of any kind on The Tokenist are compiled using a strict editorial review process by our editorial team. Neither our writers nor our editors receive direct compensation of any kind to publish information on Our company, Tokenist Media LLC, is community supported and may receive a small commission when you purchase products or services through links on our website. Click here for a full list of our partners and an in-depth explanation on how we get paid.

Looking for a way to earn some extra income but not sure where to begin?

Investing allows you to make money on the side while doing other things in your life.

With investments, your money works for you day and night, and eventually, you have a nest egg for globe-trotting trips, healthy retirement, entrepreneurial aspirations, or anything else you have in mind.

Particularly, investing in stocks allows you to own equity in a company. As venture capitalist Naval Ravikant has said, equity ownership is the only true way to build wealth while you sleep.

Warren Buffett once defined investing as, “the process of laying out money now to receive more money in the future.”

That’s a pretty simple concept, but if you remember this throughout your first 90 days of investing, you will save for the long-term and avoid some of the consequences when you play with risk.

Investment is also about how you understand risk. If you put your money in a single investment, there is risk that you miss out on other more lucrative investments. If you spread your money around, you may not make as much money when one of your stock increases sharply.

However, you should always set goals before you start investing. If you get in too deep, you can always remind yourself of your goal and cut your losses.

So where do you start? First of all, how much do you have to invest?

If you have at least $500, you can start investing, but you may want to start with more. There are a number of ways to get into investing, and it can work even if you only have $50 extra per month to put back into your nest egg.

Investing has become so accessible, you can even do it through a smartphone. There are a number of top investment apps available for a variety of investing strategies. The whole point is that you grow this $50 into $500,000 over weeks, months, and years of solid investments.

What you’ll learn
  • How to Become an Investor?
  • First Stock Investment Account
  • Fees and How Trading Works
  • Set a Budget for Investing
  • Minimize Your Risk
  • Understanding Analysis
  • Final Word
  • Start Investing with a Stock Broker

How to Get Started with Investing 🤔

The internet has changed the way that people invest. You can now comfortably sit at home and monitor your stocks on your computer, or you can even just check your stocks apps on the subway. It’s easier than ever to find an online broker who will guide you towards the right investments, but is that how you want to invest?

Here are some of the investor archetypes, revealing how to invest in stocks:

Active Investors ☀

These investors are constantly checking their stocks’ performance, use the top day trading software available, and continually keep up with the daily finance happenings on Wall Street.

They follow the Dow Jones, and they have mobile investment apps to help with stock research and portfolio spread. While they aren’t into day trading necessarily, they do follow trends and pick up stocks when they see interesting news.

They probably invest in tech brands and look for promising IPOs so they can see big gains in the short term. These investors typically do not hold an investment long-term if it does not perform as expected.

Passive Investors 💼

This stock market investor is not so much of a player but a watcher. They don’t really care about big gains, but they do want to see profits at the end of each year.

They likely have mutual funds, which allows a funds manager to buy and sell based on their portfolio and goals.

Relaxed millennial african man wear wireless headphones chill lying on sofa checking his stock gains on a stock trading app.
Passive investors don’t chase the short term benefits, rather they are in it for the long term.

While these investors may have a few favourite stocks that they follow, they are not quick to make selling decisions. Instead, they allow apps and robo-investments to match their goals based on data trends, thus removing the daily stress out of investing.

Speculators 🔮

Perhaps you are looking to make money fast, and you want to see big gains. Like an active investor, a speculator is always following the trends, but they are actively looking for single stocks that will make them rich.

This is an investor who is okay with a lot of risks and who likes to sell stocks immediately after they turn a profit. If you are into buying and selling frequently, then you may want to get into speculation. However, this isn’t a beginner’s best choice.

Retirement Investors 📜

When you’re young and have some money, you may have been an active investor. You took some losses and had some gains, and overall, you came out with a little bit more money. However, there are those, like Charley Ellis, who would even call active investing a losing game.

However, retirement investors tend to slow down on buying risky stocks and stock to low-to-moderate risk stocks that will continue to grow as they have grown for the past 20 to 50 years.

These are old faithful stock portfolios that incrementally add to your retirement fund each year. While you may experience some bigger gains with fluctuations in the market, you won’t be selling any time soon.

In addition to these archetypes, there are other technical forms of investors thanks to apps and online brokerage firms like Charles Schwab, Fidelity, and E-Trade.

Online Brokers 🌐

With a leading stock broker, you can invest in stocks, exchange-traded funds (ETFs), bonds, index funds, and mutual funds. You can choose to invest actively or passively, and there are a lot of helpful tips and stock trends that you can easily pick up with mobile apps.

When you sign up with an online broker, you either have a full-service account or a discount account. With a full-service brokerage, you get all of the services available, such as financial advisors for retirement or advice on healthcare.

Online brokers aim to make the investing process easy and widely accessible.

Full-Service Brokers 🏦

Full-service brokers typically only deal with higher net worth investors because they have substantial fees and even require a percentage of the transactions to be paid to them. In addition, you’ll pay a percentage of the assets that they manage.

Typically, a full-service brokerage needs an investment of $25,000 or more to get these services. However, they are at your beck and call since it is a full-service brokerage.

They provide sound advice on investments, and they are invested in you doing well, which means their advice generally pans out.

Discount Brokers 💲

However, discount brokers are more popular now. Along with the rise of the internet, online brokers had to adapt to get more business and make the entry into investing easier for beginners.

This led to a proliferation of discount online brokerage firms that you give you some tools and allow you to make your own purchase and sell decisions. While some of these brokerage firms allow you to “set it and forget it” with their tools, you won’t have an advisor to speak with.

You typically get data-fed trend news, tips, and probability or chance ratings on certain stocks with some of these mobile apps.

Some traders supplement their activity with third-party software. It’s actually quite common among active traders. They’ll leverage the top stock analysis software to identify trends and ultimately make smarter trades.

If you have a small amount to invest, then you can use a discount broker since they generally have very low or no requirements on deposits.

However, they may charge more fees for not depositing a higher amount. As you review different mobile apps and online brokerage tools, you should look at their fees and what it costs to invest through their tools.

Robo-Advisors 🤖

With technology comes new tools for streamlining stock tips and advice without an actual person – robo-advisors are just that. These are platforms that help you make investment decisions, or better yet, make them for you.

They can also make decisions for you based on parameters that you set, such as tax-loss harvesting or rebalancing.

For long-term wealth investment, using a top robo-advisor is actually a good idea according to clients who use these tools today. You can set it up and include parameters to manage how the algorithm invests for you.

Once set, you can log in to check your daily gains and losses, but in general, the robo-advisor does all the work for you.

Employer Investment Accounts 👔

If you do not have a big budget, you may want to choose to invest with your employer. You can choose to invest a small percent of your salary into a retirement plan.

While you can determine what percentage you invest, 1 percent retirement plans are typical for work-based retirement investments.

The employer investment account is great for people on a budget because contributions from your paycheck are deducted before taxes.

You probably won’t even miss a small contribution to your retirement fund. Most people simply forget that they have a 401k, and after years of investing, this portfolio can grow into quite a nest egg.

With an employer-based investment plan, you’ll deduct the contributions from your paycheck before taxes are taken out. This actually means that you get more of your money back, but you have to wait to withdraw.

How to Open Your First Stock Investment Account 👷‍♂️

To open your first brokerage account, you simply need to understand the following:

  1. ☑️ Choose what type of brokerage account you want.
  2. ☑️ Compare fees, incentives, services and other costs.
  3. ☑️ Set a budget for your stock investments.
  4. ☑️ Select the right brokerage for the type of investor you want to be.
  5. ☑️ Sign up for a new account with all the necessary information.
  6. ☑️ Fund your new brokerage account with a minimum investment.
  7. ☑️ Conduct research on investments you’d like or work with an advisor to select the best investments to start.

Define Investment Goals, and Pick a Brokerage Account 🎯

What would be the best result in your mind if you invested money into the stock market? Do you want to invest for the short-term or long-term? Do you want your money tied up in a retirement account? If you are not doing goals-based investing then you might be doing something wrong, and won’t be able to achieve your financial goals.

If you are looking to grow your cash on-hand, then you need a traditional brokerage account. While these accounts lack tax advantages, you are free to withdraw your money whenever you want. You will have to pay taxes on your profits and dividends, however.

Traditional brokerage account brings lots of opportunities to explore.

If you want to go with a cash account, your brokerage will ask if you need “margin privileges,” which allows you to borrow money to invest in stocks. The stocks in your portfolio become collateral and pay back what you borrowed over time.

You also pay interest on this money, and there are some risks if you invest on margin, especially if you don’t have the money to pay back after a stock fails.

Long-Term Investing ⌛

For those who are interested in stocks for the long-term and want to retire on their investments, then it’s best to use an IRA account. A traditional IRA is also tax-deductible, but you won’t be able to access this money until you’re over the age of 59.

You can also contribute to Roth IRAs, but these won’t give you any tax benefits. However, you can make qualified withdrawals without paying taxes if you need to.

If you are self-employed and looking for retirement options, then you may want to check out the following: an individual 401(k), SIMPLE IRA, or SEP-IRA.

We are aware that the tax season can be very stressful for a lot of self-employed people because they are unaware of what they actually have to do. Making your own self-employed plan can really ease your tax-paying process and making a self-employed retirement plan is what any entrepreneur must do.

If all of this seems confusing, you may want to get started on a stock trading app that explains the basics to you and sets up an account based on the preferences that you select. Some of the best stock trading apps for beginners include:

In addition, you should also consider what type of investments you want to make. Do you want to invest in individual stocks or mutual funds? Here is a quick breakdown:

Stock Mutual Funds/Exchange-Traded Funds (ETFS) 📃

You can purchase a small portion of many different stocks in one transaction. These are also called index funds or ETFs, and they are based on the performance of an index. The rise of ETFs has been monitored for a couple of years now, and they have not stopped increasing yet.

For example, if you look at an S&P 500 fund acts like an index by small pieces of stocks of all the companies in it. When you invest in this fund, you will own a small portion of each company.

You can add several funds together, which creates a diverse portfolio. Sometimes stock mutual funds are also known as equity mutual funds.

Individual Stocks 💵

If you want to invest in a particular company, then you can buy shares in that company alone. This can be risky especially if it’s a new stock. However, you can pick and choose individual stocks to build a diverse portfolio.

The goal here is to determine whether you want a diversified portfolio that makes you money gradually, or do you want to invest in a risky stock that could have a huge payoff?

Some new stocks may have a meteoric rise to profits in their first six months, but they could drop if the company does not grow or meet its investment milestones.

Compare Fee Structures and Costs with Incentives and Services 💸

Every brokerage charges a commission on what you make. Some brokers also offer discounts. One example is the brokerage firm Ally Invest.

With Ally, you can invest and pay a commission as low as $3.95 if you are a high-volume trader. There are also brokerages that link up to banks, and you’ll typically receive a discount for maintaining this relationship with your brokerage and checking account.

There are all “pricing schedules” for every brokerage that you need to review. If you plan on trading anything like options, funds, or bonds, then you’ll find a cost structure applies. One example involves a small fee per options contract that is charged on top of a commission rate.

As you research different brokerage firms, you can search for “brand name” + “incentives” to get a sense of which brokerage offers the best deal and fee structure.

Some incentives include a $0 online stock trade fee, $0 ETF trade fee, and no minimum deposit requirement. Other brokerages may even offer a small cash incentive based on your deposit amount.

Picking Brokerages Based on Services 👔

In general, you want a stock market that is your oyster. An ideal brokerage firm may offer:

  • ☑️ Commission-free trades for certain stocks like US stocks, ETFs, and options.
  • ☑️ Retail brokerage or retirement accounts
  • ☑️ Decision-making technology or robo-advisors
  • ☑️ Trading strategy tips, insights and education courses
  • ☑️ Full-service brokerage options with your own personal account advisor or manager
  • ☑️ Broad choice of investments: stocks, options, ETFs, mutual funds, CDs, IPOs, and precious metals

Fees and How Trading Works 💰

When you make a trade, you are purchasing a share in one company. Even if you purchase six different stocks at once, you are still making six different trades, and you will incur charges and fees for each one. Some brokerages handle bulk trades differently though.

For example, if you decide to buy stocks in five different companies with a $1,000 investment to start.

Young woman trading from her laptop.
Each share, even if purchasing multiple shares of stocks it is still considered a single trade.

This means that you will be charged $50 in trading costs based on a $10 trading fee or 5% of your total $1,000 investment. If you invested all of the $1,000, your account would only have $950 in it after paying those fees. This means that you have a 5% loss even before you earn.

If you sell these five stocks, you also have more costs. It would be another $50 to sell.

This means that to buy and sell five stocks, you’ll pay $100, which is also equal to 10 percent of your first deposit of $1,000. If you do not earn or grow your investments to cover your costs, then you have lost money just by starting to trade.

Set a Budget for Investing 👛

There are two questions that new investors typically ask when getting started with investing in stocks. And they both come down to one thing – making your own budget.

How Much Do I Need to Start Investing In Stocks? 💶

The amount of money needed to buy an individual stock depends on the share price. Share prices can be a small amount, such as a few dollars, or they could be a few thousand dollars.

This depends on the quality of the stock as it is currently being traded. You may want to invest in mutual funds if you have a small budget. You can easily invest in ETFs.

Mutual funds typically require a budget of $1,000 to start with. However, you can purchase an ETF for a share price, which means you can invest for less than $100 sometimes.

How Much Money Should I Invest In a Stock? 💷

If you are investing through a fund, then you can set aside a large portion of your portfolio towards stock investing.

For example, a 20-year-old investing for retirement might place 70 percent of his or portfolio in stock funds. The rest of the portfolio may go to bond funds to play it safe. Individual stocks should be kept to 10% or less of your entire investment portfolio.

Finally, you can invest with as little as $100, $500, or more. While you can do more with a larger investment account, you can start off small or even use a stock market simulator app like TradeHero to learn more about investing before spending actual dollars.

How to Diversify and Minimize Your Risk ⚠️

When you invest in a variety of stocks, you reduce the risk that one stock will perform badly and severely tank your portfolio’s return. You want to grow your overall ROI or return on investment.

While you can’t get large returns from investing $1,000 and diversification, you can grow your money over a long period. Stock trading apps like Acorn are making it easy for people to invest with small amounts and earn some money back.

This infographic illustrates the different options of diversification
Knowing to start small when investing can save you a lot of time and money.

In general, you should start by investing in one to three companies to start. Mutual funds and ETFs are stronger because they provide some security by investing in several companies at once.

Let’s also not forget The Oracle’s famous advice to a young Tim Ferris.

When asked, “If you were 30 years old and had no dependents but a full-time job that precluded full-time investing, how would you invest your first million dollars, assuming that you can cover 18 months of expenses with other savings? Thank you in advance for being as specific as possible with asset classes and allocation percentage.”

…Buffett let out a small laugh and began, “I’d put it all in a low-cost index fund that tracks the S&P 500 and get back to work.”

That is to say, it’s very difficult to pick individual stocks and beat the market. Most new investors would probably be better off putting their money in a safe, diversified index fund and continuing to work their normal day jobs.

Stock Trends: Understanding Fundamental Analysis vs. Technical Analysis ⚖

There are a few different ways to analyze and project how a stock will perform.

One method is called fundamental analysis. Through this method, you can determine a stock’s real “fair market” value. By looking at the fundamentals, you can see what stocks are trading high above or lower than their real value.

Strategically thinking, if the fair market value of a stock is higher than its trading price, then the stock is undervalued. You would typically be advised to first search for undervalued stocks.

However, those who follow the technical analysis do not pay attention to fundamentals. Instead, they look at the historical price and volume trends. Technical analysts like to forecast what a stock will do based on its entire history.

These methods are used by different traders. Long-term investors will look at the fundamentals because they want to see the quality of a stock.

Technical analysis, on the other hand, is used primarily in short-term trading on day trading platforms.

On the other hand, in short-term trading on day trading platforms Investors may also use quantitative analysis to understand the financial stability of a stock in relation to the company’s historical performance.

Final Word 🏁

Understanding how to invest in stocks takes practice and experience. It helps to have a great mentor who already trades regularly.

While some investors use mobile stock trading apps, you can also look at a more traditional brokerage firm such as Charles Schwab. It’s also important to set your budget limits and diversify as you grow your profits.

With the help of stock analysis, you can trade smarter and venture into different types of investments, such as mutual funds, bonds, securities, options, and more.

Start Investing with a Stock Broker




Account minimum



Minimum initial deposit


TS Select: $2,000

TS GO: $0

Best for

DIY stock trading

Active options and penny stock trading


Pioneer of commission-free stock trading

Powerful tools for professionals



$3 or $5/month

Account minimum


$5 required to start investing

Minimum initial deposit

TS Select: $2,000

TS GO: $0

$0 to open account

Best for

Active options and penny stock trading

People who struggle to save


Powerful tools for professionals

“Invest spare change” feature





$3 or $5/month

Account minimum



$5 required to start investing

Minimum initial deposit


TS Select: $2,000

TS GO: $0

$0 to open account


Best for

DIY stock trading

Active options and penny stock trading

People who struggle to save


Pioneer of commission-free stock trading

Powerful tools for professionals

“Invest spare change” feature

All reviews, research, news and assessments of any kind on The Tokenist are compiled using a strict editorial review process by our editorial team. Neither our writers nor our editors receive direct compensation of any kind to publish information on Our company, Tokenist Media LLC, is community supported and may receive a small commission when you purchase products or services through links on our website. Click here for a full list of our partners and an in-depth explanation on how we get paid.