Investing > Best Fintech Marketing Agencies

Best Fintech Marketing Agencies

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Reviewed by
Updated October 07, 2023

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Picture this (and maybe you don’t even have to):

You have an exciting new product that leverages technology to make something in the area of finance better, easier, more affordable, or more accessible.

You know that your idea or product has potential, that it works and delivers on the promises it makes—but you still have to get the word out. Good products and services do sell themselves—but only to a certain point, and getting the word out initially, and then keeping up with competitors means that this won’t ever be enough.

You need marketing—everything needs marketing. But finances are a beast of their own—you can’t use bright, eye-catching colors and a catchy jingle when it comes to handling money and expect clients to come rolling in. People are aloof and cautious when it comes to their money—as well they should be. 

You need an air of professionalism and competence, to clearly signal the benefits you provide to clients, as well as a brand. Pulling all of that off while simultaneously introducing something novel to the world of finance is…a tall order. It’s too tall of an order.

So you need help—but as you might have guessed, since we’re dealing with unique challenges here, you can’t just go in blind, find the first marketing agency that pops up, and have everything turn out great. You need specialists—a marketing agency that already has experience with the fast-paced, dynamic, and often revolutionary area that is fintech.

Fintech marketing agencies are out there, but finding the right one is both extremely important and not easy. So, we’re lending a helping hand—we’ve reviewed five leading names in the industry, and we’ll also cover what to look for and how everything works.

Premier Fintech Marketing Agencies

After extensive research, we say the best fintech marketing agencies are:

  1. BlueTree
    Best for SEO and Link Building
  2. SiegeMedia
    Best for Content Marketing
  3. CSTMR
    Best for General Marketing
  4. Walker Sands
    Best for B2B Marketing
  5. Alloy
    Best for International Startups

Top Marketing Agencies for Fintech 🏆

There are indeed several marketing agencies which specifically work to promote clients in the Fintech space. Let’s take a closer like at five of them.

1. BlueTree – Best Overall

Established in 2016, BlueTree has positioned itself as a notable fintech marketing agency, with a primary focus on software as a service (SaaS) companies. Since then, the agency has successfully executed 130 projects and boasts a notable 160% average increase in traffic. These accomplishments have culminated in earning prestigious rankings, reinforcing their well-deserved and robust reputation in the industry.

Pros

  • Good track record and partnerships
  • Transparent pricing and easy to cancel

Cons

  • Lack of influencer marketing
  • Lack of specialized mobile marketing
Visit BlueTree on BlueTree’s website

We choose BlueTree as the best in class in terms of SEO practices and linking. To accomplish this, the agency provides robust outreach services aimed at content writers and bloggers, SEO audits including both on-site and off-site SEO, as well as white-label link-building, and backlinking.

Let’s decipher the jargon a bit. In plain terms, BlueTree works by securing long-lasting mentions of your business in reputable, high-traffic tech sites, while also offering the services of a well-seasoned in-house team of SEO writers if you need long-form content writing or copywriting.

BlueTree maintains more than 450 editorial relationships and employs more than 15 writers who write for some of the biggest and most authoritative websites today (Forbes, Investing.com, Crunchbase, Entrepreneur, and Investopedia, just to name a few).

Although not the primary focus of the agency, BlueTree also provides PR services, as well as pay-per-click (PPC) advertising.

So, what about results? BlueTree has worked with companies such as Freshbooks, Dooly, and CreditDonkey. The endurance of these partnerships is a prominent green flag—spanning over 3 years for Dooly and close to a year for CreditDonkey, establishing BlueTree as a trusted partner in driving business growth. Search Engine Land even named BlueTree a link building agency to watch in the upcoming year.

In the case study for Dooly, the agency secured a 300% increase in organic traffic within 1 year, as well as ranking number 1 for over 50 relevant keywords on Google. The longer-term commitment with Freshbooks was no less productive—with a 361% increase in traffic over the three-year partnership.

In regard to pricing, BlueTree offers three distinct plans—basic, startup, and enterprise. They are priced at $2,500, $4,500, and $6,500 per month. 

All of the plans include customized end-of-month reporting, biweekly status updates, the ability to cancel at any time, and a link quality guarantee, as well as the fact that BlueTree will handle the content creation to get your links live. It’s this devotion to quality and client success that has earned them notable recognition on Clutch.

The difference between the two boils down to how many editorial mentions per month you might need—with the three plans offering 5, 10, and 15 monthly mentions respectively.

So, what is the link quality guarantee that we mentioned a minute ago? All the links that BlueTree secures for your business are topically relevant, Do-Follow, and lead to websites that have at least 5k in monthly search traffic, as well as an Ahrefs domain rating of 65+.

The process of booking the agency is also rather simple—after an introductory call, a Scope-of-Work agreement is signed, outlining the terms of your joint engagement. After that, it shouldn’t take more than three to four weeks before you start seeing links go live.


2. Siege Media – Best for Content Marketing

Having been in business since 2012, Siege Media are veterans of marketing—and they have the rap sheet to prove it. While offering a wide variety of services, their primary focus is content marketing—let’s dive into what they have to offer and who they’ve worked with.

Pros

  • Wide variety of services
  • Great design team
  • Robust digital PR network

Cons

  • No guarantees for link building
  • Price too high for startups and small companies
Visit Siege Media on Siege Media’s website

Siege Media maintains a staggering 7,500+ media relationships, and their digital PR services start at $15,000 per month. Although that is a high upfront cost, they maintain partnerships with large names such as CBS, Time, Fortune, The Guardian, Business Insider, Fox, NBC, and Buzzfeed.

Siege Media also offers an uncharacteristically wide variety of content creation. 

If you need animation, photography, video content, infographics, eBooks, or interactives, they’ve got you covered. On top of that, blog templates and landing page design are also offered, with prices ranging from $10,000 to $25,000 for complete blog design, and $20,000 to $40,000 if you need front-end development as well.

Let’s take a look at some case studies. You’ve probably heard of Instacart—this B2C e-commerce company came to Siege Media as an already established business. You’d expect that that would limit potential growth—but no. 

Combining SEO optimization, content creation, and using their design team to create interactables, Siege Media increased the traffic of Instacart’s new content hub by 350% within one year.

One potentially sore point is link building. The agency cannot guarantee the number of links generated, and their link building service takes at least four months to produce results. The average domain rating of the produced links is 40+, and the projected cost per link is in the ballpark of $250.

However, we stress that this is a *potentially* sore point. Looking at the case of fintech company The Zebra, which provides a way to compare quotes from insurance providers, Siege Media managed to increase traffic by +354%, while also earning more than 1,500 links for the company.

In terms of SEO, the company offers page optimization, keyword research, A/B testing, as well as linking audits, indexation, UX assessments, and title tag optimization. Although they prefer ongoing consulting to one-off audits, they do also offer high-impact SEO audits—basically, a more focused audit aimed at presenting you with a smaller number of more impactful suggestions.


3. CSTMR – Best for General Marketing

Located in Austin Texas, CSTMR has been in business since 2014 and focuses solely on marketing financial services companies. Their main selling point? They’re a one-stop shop—meeting all your fintech marketing needs in one place.

Pros

  • Widest array of services
  • Design services for websites and mobile apps
  • Social media and influencer marketing

Cons

  • Pricing isn’t transparent
  • Unclear media partnerships
Visit CSTMR on CSTMR’s website

CSTMR is also the first marketing agency on our list that offers social media marketing services. By producing text, video, audio, and visual content for platforms such as Facebook, Twitter, Instagram, Discord, Reddit, TikTok, and Linkedin, the agency leverages the unique benefits of these platforms to drive engagement. 

Their social media services also include strategy development, audits, creating specific campaigns and content, as well as community management and influencer marketing.

It comes as no surprise that an agency capable of handling that type of work is also proficient in email marketing—creating campaigns, templates, and lists, as well as distributing content and newsletters, together with analytics that will help you engage audiences.

When we said CSTMR was a one-stop shop, we weren’t kidding. Their entire suite is too extensive to go into here, but they are also equipped to help with web design, UX design, mobile app launches, as well as logo creation, and creating an identity.

The company also offers robust paid advertising services, leveraging websites, and social media through pay-per-click advertising, display advertising, retargeting, and search advertising.

Let’s take a look at a case study. Uniteller is a money transfer company specializing in cross-border payments. With a field that already has several big players in it, standing out isn’t easy—so paid ad campaigns, blog content, and new sales were a must. The promotions in particular were a big hit—in the end, a 220% increase in web traffic and a 77% increase in conversion rate were the results of the campaign.

So, with all of that (and more) on offer, what’s their forte? It’s tough to pick, believe us—but their branding, web design, and PPC services are the aces up their sleeve.

In terms of drawbacks, the only glaring one is that the company isn’t upfront with their pricing—at least not on their website. However, they’re legit, and have been in business for a long time—so we’re sure you can find out the size of the bill by getting in touch with them.

Once all is said and done, CSTMR does deliver on its basic premise—they’ve got everything you need? Customer acquisition? Check. Design and user experience? Check. Content and outreach? Check.


4. Walker Sands – Best for B2B Marketing

Walker Sands is the most well-established marketing agency on our list. It is the oldest and the largest—established way back in 2001, the company maintains offices in five US cities and has more than 100 clients to its name.

Pros

  • Long track record of success
  • Plenty of proprietary analytics
  • Great results in terms of brand identity re-designs

Cons

  • Price not stated
  • Unsuitable for B2C businesses
Visit Walker Sands on Walker Sands website

Walker Sands covers quite a wide variety of industries, however, when it comes to Fintech, they specialize in payment processors, money transfer platforms, cryptocurrencies, P2P payments, and alternative lending and investing platforms. If your company doesn’t fall into one of these categories, you might want to look elsewhere.

There’s one additional thing to mention—Walker Sands has been a B2B (business-to-business) specialist for years. Their approach won’t work well for B2C (business to consumer) fintech companies.

However, if your company does fall into those two sets of categories, you’re in luck.

Walker Sands leverages experience, visual brand identity, and industry knowledge to create target campaigns—strategic messaging and thought leadership serve as the method by which Walker Sands makes other businesses aware of your business.

Walker Sands also maintains contact and collaborates with a huge variety of influencers in the fintech space—including various startup founders, bitcoin experts, media leaders, as well as fintech VC companies and investors.

In terms of B2B content marketing, Walker Sands offers various deliverables such as blog posts, videos, e-books, infographics, social media content, white papers, polls, data reports, articles, and competitive gap analyses.

Apart from influencers, Walker Sands also maintains plenty of contact with traditional media, including the Wall Street Journal, Forbes, the Huffington Post, and The New York Times.

If you end up employing the company, you can also expect a proprietary monthly analytics report, as well as crisis management and training. The company also performs audits, does paid advertising, and provides video production assistance.

Let’s take a look at two case studies to see what the results look like in the field. In the case of NMI, a payment solutions provider, Walker Sands handled a comprehensive web redesign and the creation of a new illustration library to refresh the company’s brand identity. This led to a 19% increase in overall users, as well as a 19% increase in new users.

Provenir, an AI-powered credit risk decisioning company, also needed help with brand identity—but UX and demand generation were also sore sports. A redesign coupled with an SEO audit led to huge gains quite rapidly—with a 68% increase in average weekly traffic and a 58% increase in clicks over a two-month period.


5. Alloy – Best for International Startups

Founded as a tech-PR firm in 2012, Alloy has since branched out to cover various other facets of marketing. With a proven track record of helping startups generate traffic and buzz, it is our top pick for international startups.

Pros

  • Strong traditional PR offering
  • Promising web-traffic results

Cons

  • Custom price range not publicly available
  • Media partnerships not stated

However, don’t let that fool you—although Alloy has experience working with startups, the agency offers a full suite of services.

In terms of branding, the company takes a systematic approach—everything from competitors, and messaging, to brand strategy and visual identity gets taken into account. Branding is one of the agency’s strengths—with web-design and UX design being a cornerstone of its offerings.

Alloy is still big on PR—while they have evolved from a pure-play PR agency, analyst & media relations, social media marketing, and producing engaging content are still their forte. 

With the ability to produce data-driven solutions, the company has recently begun offering advertising campaigns, email marketing, demand generation, campaigns aimed at client retention, going to market, as well as the implementation and measurement of various martech (marketing technology) features.

In terms of infrastructure, Alloy also has experience in web app and mobile app development, as well as e-commerce platform engineering. If you’re not in need of those, site speed optimization and SEO audits are also on the menu.

So what about price? Well, we’re afraid we can’t be of use here—Alloy operates on a custom pricing model, and there’s no publicly available information about the costs, so we can’t give you even a ballpark estimate. 

As with the other agencies on the list, we can’t finish this mini-review without mentioning tangible results. The case study that we’ll be looking at is Aumni, a startup providing the private capital market with advanced analytics.

In a year where media outlets were tired of  VC deals, Aumni secured $50 million in funding in a series B round led by J.P Morgan. Alloy created compelling messaging, and social media content, to catapult Aumni to the national stage—and headlines in the WSJ, Insider, and Fortune followed—along with a 184% increase in web traffic.


What Exactly is Fintech Marketing? 🤔

Fintech is, by itself, a broad term, which basically covers everything where new technology and business intersect. Like every other facet of human economic activity, it needs (and benefits from) marketing.

However, fintech marketing is unique in a couple of ways. Apart from the age-old challenge of successfully pitching something that is brand new and cutting-edge to consumers, fintech innately deals with finances—and people are rightly wary and skeptical when it comes to anything news that has to do with finances.

Fintech marketing requires a unique blend of elements in order to be successful—sure, stressing how beneficial and revolutionary the new product is is essential, but it also requires a deft, subtle touch, demonstrating the transformative potential of the product or service, as well as a way to translate topics that are often abstract and heady into tangible benefits that a potential consumer can recognize.

To successfully achieve all of this, a fintech marketing agency has to employ a wide suite of tools and approaches—traditional content marketing, paid advertising, influencer marketing, SEO practices, and much more. The agency has to have industry knowledge, a feel for current market trends, and how that plays into branding and positioning.

That’s not something we can cover in one section—so let’s take a deeper dive into how these marketing agencies work, and what criteria you should use to differentiate between them and evaluate them.

How Fintech Marketing Agencies Work and What do They Offer? 📚

Now that the basics are out of the way, let’s move on to something more practical. We’ve mentioned several industry terms quite a bit in the five reviews preceding this section, so let’s take a slightly deeper dive into what it is exactly that fintech marketing agencies do.

Branding 🖥

Branding isn’t just about grabbing the attention of potential consumers. Sure, a visual identity that stands apart helps, but much more than that, branding in Fintech is concerned with establishing a sense of trustworthiness and credibility explicitly tied to your identity.

It’s an understatement to say that Fintech is a crowded field. Standing apart isn’t easy—it will require establishing an emotional connection with consumers, having a very clear value proposition, and staying consistent with both your aesthetics and your values. If all of this is achieved, you’ll live rent-free in the heads of consumers—and that’s the goal of the marketing agency.

Social Media Outreach 🌐

Social media has been a prime way for brands of all kinds to connect to audiences for years now, and Fintech is no different in this regard. Apart from simply getting the word out, social media platforms can be used in a variety of ways in fintech marketing.

First of all—social media can be a gold mine for identifying your audience. This allows for tailored messaging and focused campaigns that give you the largest amount of impact for a smaller price. Second, influencer collaborations are a great way to drive new attention to your product or service, while at the same time boosting credibility. 

Last but not least, social media is the frontier of crisis management—if you ever find yourself in hot water, a Fintech marketing agency with a strong social media department goes a long way in preventing further damage to your business, reputation, or both.

Content Marketing 📰

In an industry that is filled to the brim with jargon and technical terms, cutting through the fluff to deliver concise answers immediately sets you apart. 

This is where content marketing comes in—whether it is in the form of articles, videos, infographics, pictures, or webinars, fintech marketing agencies are specialists in making sure the audience becomes engaged and stays engaged.

Fintech is specific in that it usually requires a wide variety of well-produced educational content to truly reach audiences. This entails understanding their problems, explaining solutions, and gaining their trust—so content marketing is an essential part of a successful strategy.

Copywriting ✍

Copywriting is slightly different from the previous point—much more laser-focused, copy is the way you grab attention and disperse your messaging. This requires a solid understanding of your target audience, their pain points, as well as customer psychology.

Fintech marketing agencies are experts in creating compelling snippets, headlines, and calls to action that drive engagement. Apart from that, they also have experience in integrating SEO practices into copywriting, as well as experience in legal compliance—helping you steer clear of any trouble in that regard.

Design 🎨

First impressions matter—and the visual language that your company, product, or service uses can make it or break it, at least subconsciously, in the eyes of consumers. Good design leads to a cohesive brand identity, making whatever it is you’re offering more memorable. Standing out is a huge leg up on the competition.

But that’s just getting your foot in the door—design also concerns user interface and user experience, making sure that your websites or platforms are easy to navigate and user-friendly. Fintech marketing agencies take an in-depth approach to this, factoring in small details such as contrast, font size, and readability to ensure maximum accessibility.

Fintech is also big on data visualization—explaining to potential clients why they should use your product is quite difficult in the numbers-heavy world of finance, but charts and graphs make it much easier.

Mobile Marketing 📱

Mobile devices account for a huge percentage of the average person’s screen time. Mobile marketing isn’t optional in 2023—as it offers a host of unique benefits.

Fintech marketing agencies often leverage geolocation-based marketing to offer unique discounts or promotions to certain customers, thereby achieving a more personal tone. Apart from that, a well-designed mobile app can be a game changer—and compelling push-notifications go a long way in keeping clients engaged.

Really, mobile marketing intersects with almost every other item on this list. It’s a way to increase social media engagement, a way to advertise to potential new clients, and derive additional points of data for analytics. However, all of these avenues require experience—experience that fintech marketing agencies have in spades.

SEO 🥇

Search engine optimization is the behind-the-scenes force that drives online engagement. Fintech marketing agencies tend to perform audits on your web presence to determine any potential faults.

Apart from removing mistakes, agencies also optimize pages, perform keyword research that will allow for high search volume, engage in link-building collaborations to increase site trustworthiness, as well as taking care of the more technical side of things (sitemaps, mobile-friendliness, meta titles, header tags, keyword density, and the like).

Public Relations 🌍

Maintaining good relations with the public is much easier if you already have established contacts in the media—and wouldn’t you know it, that’s exactly what marketing agencies have.

This ensures proper coverage, which goes a long way in increasing visibility, as well as maintaining a credible reputation. Marketing agencies are also experts on crisis control—should you ever find yourself in a PR scandal, you’d want to have an agency already on retainer.

This also extends to news releases—whenever you’re intent on breaking big news, it’s best to let the agency handle it—after all, they know how to connect with audiences.

Public relations also cover product launches, special events, showcasing customer testimonials or case studies, applying for various industry awards and recognitions, as well engaging in charity or social responsibility initiatives.

Influencer and Partner Marketing 👦

Influencer marketing is a new phenomenon, but is nonetheless a very effective ploy. Agencies know how to identify influencers that align with your brand, share similar audiences, and offer collaborations that make sense from a financial perspective as well.

Fintech marketing agencies have a lot of creative brain power—by employing them, you’re not only going to find the right influencer to fit your brand, but you can outsource the creative process of the collaboration to someone else.

This also extends to affiliate marketing—setting up programs that incentivize influencers, websites, or other businesses to refer to your business while rewarding them based on performance is a winning strategy, but requires know-how.

Last but not least, fintech marketing agencies have an eye for opportunity—all of this combines for a chance to nurture long-term marketing relationships, provided you choose a really good agency.

Paid Advertising and PPC 💵

When it comes to paid advertisements, fintech marketing agencies already have experience in the field. They’ll have an idea of which platforms mesh best with your product or service, how to select keywords, and integrate advertising across multiple channels.

Paid advertising is a numbers game, and there’s a lot of analytics involved. While you could do it yourself, it’s usually not worth the trouble. Demographic filtering, geo targeting, and creating ads is in the ballpark of a marketing agency—not a fintech company.

This goes even further—analyzing the return on investment for ads, making sure that the ads are compliant with regulations, campaigns retargeting users that have seen ads but haven’t converted, as well as leveraging current trends for timely campaigns—these are just some of the benefits that a fintech marketing agency can provide.

What to Look for in a Good Fintech Marketing Agency? 🔍

Now that we’ve covered what it is that fintech marketing agencies do through the various services they offer, we’re left with one more topic. How can one differentiate between a good agency and a bad one?

We’ve distilled everything you need to take into account into 5 clear-cut points. So, let’s begin with the first and most obvious point—previous experience.

Experience in the Fintech Sector 👨‍💻

Above all else, we consider this the first priority. Experience in the field, a track record—this should always be your priority when choosing an agency to go with. The simplest way to gauge this is to look at which companies the agency has worked with in the past.

Consumer behavior isn’t a static thing—it varies across industries and changes as time goes on, so working with someone that already has their finger on the pulse opens a lot of possibilities in terms of achieving rapid results. There’s no need for trial and error—these people already know what approaches give the best results.

Fintech marketing agencies already know what the market trends and consumer behaviors are—so it will take a lot less work (and time) to get things running. In addition to that, there is the question of legal compliance—an experienced agency knows what it can and cannot claim in an industry where saying the wrong thing can get you fined or worse.

This also holds true for industry knowledge—apart from being aware of market trends, agencies with experience have to have a solid understanding of what they’re working for. Fintech is an umbrella term—but you wouldn’t market a robo advisor the same way you would P2P lending or a B2B software product, and these agencies are well aware of that.

Experience also gives benefits in terms of networks—connections to media outlets, influencers, and other players in the industry might be hard to quantify, but they do play a role in overall success.

When considering experience, look at previous clients, like we’ve mentioned—but also take into account

Range of Service Offered 📃

A good marketing campaign is multifaceted and synchronized across various channels—SEO, social media, advertising, all of which have to work in cohesion to bring about the best results. 

If you want all of those approaches to feed into one another, the best choice is to have one marketing agency do all of them—but that means you have to find one that offers a wide range of services.

Apart from making it easier to coordinate, keep track of and organize, having everything done in one place makes it easier to adjust if current approaches stop giving results. An agency with a wide range of services offered can more easily adjust to your specific needs and is better equipped to handle changes in market trends across the various industries that fintech interacts with.

Pricing 💰

Making sure that any expense (and that includes marketing) fits into your budget is always a point to consider. Marketing agencies, including those that cover fintech, are not cheap—and while you might well get bang for your buck, you have to have the buck in hand first.

As always, going with the cheapest available option is usually a recipe for disaster—on the other hand, compromising your budget, even temporarily, easily turns into a habit or a slippery slope.

With all of that being said, there are no easy answers—it’s easy to say that you should stay within your means, but it’s much tougher to do so in practice. 

One thing that we will stress is that transparency is a key element to take into account when considering the price—a legitimate, trustworthy marketing agency will always be upfront about the costs you will be billed for.

In tandem with that, a good agency will have a clear set of definable goals or “deliverables” — allowing you to get a sense of what you’re paying for, as well as a way to measure if the agency is providing the results that you need. 

If the two aforementioned points—transparency and clear deliverables are present, and the fintech marketing agency offers competitive pricing, then you should consider them as an option. If any of the three are lacking, your best bet is to look elsewhere.

Good Reputation ✅

All of the previous points (and the one we’ve left for last) come together to form a marketing agency’s reputation. In a lot of businesses, having a good reputation is a bonus—but in the business of marketing, it’s a necessity.

You don’t get a good reputation as a marketing agency for nothing. It’s a sign of continued trust—a reflection of the fact that the agency can produce results reliably and consistently. In something as cutting edge and volatile as fintech, that’s high praise.

The second point concerns ethics—since fintech invariably concerns money, ethics and security are paramount. Data security, complying with regulations, operating with integrity—all of these are signs that you’re dealing with a business that won’t cut corners, or do anything that would jeopardize your own business. Looking at these terms, a company with a bad reputation had to make a mistake in one of those areas—something you should absolutely give a wide berth.

Apart from these points, a reputable agency likely has connections, routinely attracts top talent in the field, and has a years-long track record of listening to consumers, integrating feedback, and refining their processes—all of which are desirable.

Customization (Tailored Marketing Strategies for Each Client) 📝

This is the last point in our “buyers guide” for fintech marketing agencies—but make no mistake, apart from experience, it is the most important. Experience and customization are non-negotiable.

Fintech is both a rapidly changing field and a diverse one—at the intersection of tech and finance, it deals with a whole host of issues, looking at ways to improve them. Fintech can broach topics like insurance, lending, and cryptocurrency—and it can also deal with payment processing, banking, raising capital, personal finance, crowdfunding, and trading stocks.

To keep it short—a one-size-fits-all solution is a recipe for disaster in fintech. In terms of fintech being something that is rapidly changing, the ability to customize your marketing approach allows you to pivot should new trends arise.

Going even beyond that, the ability to customize marketing strategies ensures that you won’t be wasting time (or resources, for that matter). Perhaps your product or service simply doesn’t mesh well with influencer marketing, for example—and if that’s the case, why waste time on an unproductive avenue of marketing?

At the end of the day, any agency worth its salt goes this route—offering in-depth customization means that they want your business as a long-term partner and that they will be invested in your company for the long term if you decide to employ them.

Pros and Cons of Using Fintech Marketing Agencies ⚖

Pros

Let’s start with the upside—there’s a lot to be gained by employing a fintech marketing agency. For the purpose of (relative) brevity, we’ll focus on the few that we consider most important.

The most glaring benefit is experience—a fintech marketing agency has to be up to date on not only the basics, but also current market trends, customer preferences, and industry jargon. You won’t have to do a lot of explaining to help them understand what it is that you are offering.

You’ll also benefit from increased efficiency—outsourcing marketing to an agency takes a hefty workload away from being in-house. Market agencies that have been in business know what’s what—with a host of strategies, approaches, templates, and workflows that are more than likely ready to go on day one, at least in some capacity.

Next is scalability—since marketing companies work with businesses of various sizes, as your business evolves, they will more than likely be ready to accommodate those changes and adapt to them relatively seamlessly.

Marketing agencies also leverage data to inform and improve their strategies—this allows you to measure impact, tailor your approach, and adjust if needed.

Cons

Now let’s tackle the cons. Unsurprisingly, the first item on our list is price.

There’s no denying that you’ll get your money’s worth with a competent fintech marketing agency—but with everything that they bring to the table, you can expect an expensive price tag. If you’re approaching this from the perspective of a startup or a smaller company, services such as these are often out of reach—unless you, for example, take on debt, which is its own can of worms.

The second is the potential for overreliance—at the end of the day, professional as they might be, by employing a marketing agency, you’re adding another link to the chain by outsourcing a key element of doing business. 

Any potential disruptions to their business become a disruption to your business—but due diligence on your part and their track record usually serve to weed out companies where this could be an issue.

Apart from that, there’s always the potential for misalignment, or simply being handed a set of generic strategies that might give some benefits, but will ultimately serve to provide you with a generic, forgettable brand. To avoid this, focus on customization, and whether or not the agency tailors their approach for each and every specific client.

Last but not least, with the prevalence of digital marketing, quite a few marketing agencies are underestimating or completely disregarding the potential of traditional marketing channels. Depending on your target demographic, traditional marketing avenues might be just what you need. 

In lockstep with this, fintech is often used at the intersection of, or to bridge together multiple industries. While a knowledge of finance is necessary, lacking broader market and industry experience can be a potential stumbling block for maximizing your product or service’s potential.

Conclusion 🏁

We’re all quite aware of how big of a role marketing plays in the success of a business—but fintech, being a relatively new thing by itself, and dealing with cutting-edge solutions by nature, poses quite a few unavoidable differences when it comes to marketing.

In an industry that’s growing as rapidly as this one is, standing out is becoming tougher by the day. You might have an amazing, workable, and even tested fintech idea on your hands—but the odds of you being able to replicate that level of performance in marketing are…slim. Let’s face it—that’s way too much to put on one plate.

The agencies we’ve covered (a few that we didn’t) offer great solutions—they’ve been in business long enough, they have the industry knowledge to know what you’re talking about and pitching, but they’re also really good at their own game. 

Hopefully, this guide has helped steer you in the right direction—and since you’re snooping around about fintech marketing, we wish you good luck with your ideas.

"Best" Fintech Marketing Agencies: FAQs

  • What Types of Services Do Fintech Marketing Agencies Typically Offer?

    Fintech marketing agencies typically offer link building, branding copywriting, content writing, SEO optimization, and advertising services.

  • How Do Fintech Marketing Agencies Measure Impact?

    Marketing agencies, as well as those that do business in Fintech, use a variety of metrics to measure their impact. These include revenue per client, cost per lead, conversions, website traffic, bounce rates, click-through rates, social media engagement, and plenty of others.

  • Are Fintech Marketing Agencies Specialized in Certain Fields, or Can Most Marketing Agencies Be Used for Fintech Companies?

    Yes, Fintech marketing agencies are usually specialized in certain fields, although all of them offer a suite of services. Most of the agencies mentioned in this guide can take care of most, if not all, of your marketing needs.

  • What Are the Typical Costs Associated with a Fintech Marketing Agency?

    There is no way to approximate the average costs of using a Fintech marketing agency, particularly because they often use a custom pricing model.

  • How Do I Choose the Best Fintech Marketing Agency for My Business?

    Track record, price, the range of services offered, and the ability to customize and tailor marketing campaigns to your specific needs should be your priorities. 

    You have to take all of these factors into consideration—clearly lay out how important each one is to you, and use that framework to evaluate options that fit within your budget.

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